Motorola RAZR ( "razor") is a series of clamshell mobile camera phones by Motorola. They were first developed in July 2003 and introduced in the fourth quarter of 2004, with sales starting the following year.

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Motorola RAZR ( "razor") is a series of clamshell mobile camera phones by Motorola. They were first developed in July 2003 and introduced in the fourth quarter of 2004, with sales starting the following year.

Because of its striking appearance and thin profile, it was initially marketed as an exclusive fashion phone, but within a year its price was lowered and it was wildly successful selling over 50 million units by July 2006, making it the most popular clamshell phone. Over the RAZR's four-year run, Motorola sold more than 110 million units, boosting its position to second place in the handheld market behind Nokia. PC World put the RAZR at #12 in The 50 Greatest Gadgets of the Past 50 Years.

The RAZR series was marketed until July 2007, when the succeeding Motorola RAZR² series was released. Marketed as a more sleek and more stable design of the RAZR, the RAZR² included more features, improved telephone audio quality, and a touch sensitive external screen. The new models were the V8, the V9, and the V9m. However, Motorola relied too long upon the RAZR and its derivatives, being slow to develop new products in the growing market for feature-rich touchscreen and 3G phones, so the RAZR's appeal declined while offerings from rivals such as the LG Chocolate and iPhone captured consumer attention, and Motorola eventually dropped behind Samsung and LG in market share for mobile phones. Motorola's strategy of grabbing market share by selling tens of millions of RAZRs led to them slashing prices, cutting into margins which resulted in heavy losses in the cellular division.

V3

The team behind the RAZR V3 phone put together a number of design choices that set the device apart from the competition. The phone had the thinnest profile at the time on a clamshell set, sported an electroluminescent keypad made out of a single metal wafer and used an industry standard mini USB port for data, battery charger and headphones, all in an aluminum body with an external glass screen.