Sony Walkman Official Logo (2000 — present)



Walkman is a Sony brand originally used for portable audio cassette, and now used to market Sony's portable audio and video players as well as a line of its mobile phones. The original Walkman introduced a change in music listening habits by allowing people to carry music with them.
Sony Walkman Official Logo (2000 — present)



Walkman is a Sony brand originally used for portable audio cassette, and now used to market Sony's portable audio and video players as well as a line of its mobile phones. The original Walkman introduced a change in music listening habits by allowing people to carry music with them.
The device was built in 1978 by audio-division engineer Nobutoshi Kihara for Sony co-chairman Akio Morita, who wanted to be able to listen to operas during his frequent trans-Pacific plane trips. The original Walkman was marketed in 1979 as the Walkman in Japan, the Soundabout in many other countries including the US, Freestyle in Sweden and the Stowaway in the UK. Morita hated the name "Walkman" and asked that it be changed, but relented after being told by junior executives that a promotion campaign had already begun using the brand name and that it would be too expensive to change.
The names "Walkman", "Pressman", "Watchman", "Scoopman", "Discman", and "Talkman" are trademarks of Sony, and have been applied to a wide range of portable entertainment devices manufactured by the company. Sony continues to use the "Walkman" brand name for most of their portable audio devices, after the "Discman" name for CD players was dropped in the late 1990s. According to Sony, the plural form is "Walkman Personal Stereos", rather than "Walkmans" or "Walkmen".
In March 2007, Sony extended the brand by launching its first all-digital, flash-based video Walkman, the A800 series, where A stands for "All in one, Advanced, and Attractive".
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